Euromoney, January 2019
Euromoney turns 50 this year, and we think we can learn plenty about marking the occasion from Singapore’s DBS, which reached the milestone in August.
It wasn’t the 50th anniversary S$500 ($366)-per-employee gift, or the 50th anniversary 50 cent-per-share dividend or the 50% discounts that caught Euromoney’s eye.
No, it was the decision to launch a musical about itself that we are sorely tempted to emulate.
Regular readers will recall our account of ‘Sparks: The musical’, in which: “Chester Teo is a no-nonsense DBS banker who cares deeply about his clients, as he reminisces about his experiences – personal and professional. “The characteristics that Chester and his team embody reflect the grit, gumption and purpose of the DBS people who made the bank what it is today.”
It was such a big a deal that prime minister Lee Hsien Loong opened it on August 4.
The musical was a spin-off from a 10-episode web series, also called ‘Sparks’, that had by then logged 150 million views from people keen to get the next thrilling but fictional insight into the lives of DBS bankers. And we would like to share with you a postscript.
After we wrote in somewhat cheeky tones about the series and musical, DBS, taking it all in good humour, wrote to Euromoney offering Asia editor Chris Wright a cameo part in series two.
“For this role, you’ll have to dye your hair a dirty shade of blonde and go on a no-carb diet for at least eight weeks,” wrote Jean Khong from the communications department.
She was joking about both role and hair.
Full article: https://www.euromoney.com/article/b1cby1906dxm08/the-alternative-awards-of-the-year-2018?copyrightInfo=true
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